Qualified Leads to Reach Your Goals

Marketing presents a dilemma for many attorneys. You need leads to get new clients and generate revenue, but getting those leads requires marketing, which costs money. Add to this the fact that attorneys typically lack the time necessary to gain a thorough understanding of marketing and it is easy to see why many attorneys do very little marketing, do it ineffectively, or don’t do it at all.

As with so many challenges faced by attorneys, LWP provides an efficient, cost-effective solution. We offer both retail (to attract consumers) and wholesale (to generate leads through referral sources) marketing at a fraction of the cost you would pay to hire an advertising agency. Better yet, our team has 50-plus years of combined experience marketing exclusively to attorneys, with a particular emphasis on meeting the unique needs of estate planning and elder law attorneys.

Retail Marketing

To differentiate your firm from the competitor down the street, generate leads, and get new clients, we offer all of the following services:
  • Strategic Planning and Consulting
  • Branding and Image
  • Live and Virtual Workshop Set-up and Marketing
  • Mass Media Assistance
  • Web Design
  • Email Marketing
  • Blogging Services
  • Social Media Assistance
  • Digital Advertising
  • Public Relations
  • Newsletters
  • Content Development

Wholesale Marketing

Referrals are a crucial source of new clients and revenue, but building a referral network can seem overwhelming if not impossible. Our proprietary Relationship Management System (RMS) provides a proven, efficient, and cost-effective method for establishing, nurturing, and maintaining lucrative relationships with allied professionals. You can click on the RMS tab for a more detailed discussion of this invaluable lead generation system. For now, we can tell you that our RMS has a proven track record of generating leads, tracking results, and helping Members maintain long-lasting relationships with professionals who share their goals and values.

Relationship Management System

Obtaining referrals from allied professionals is one of the best ways to get new clients. These prospective clients are often in need of lucrative planning services and have typically been pre-sold on your value by the allied professional who referred them to you. Unfortunately, establishing the solid, mutually beneficial professional relationships that lead to referrals can be difficult. Many attorneys have tried, failed, and simply given up on actively pursuing such relationships.

As you would expect, LWP has developed an innovative, proven system to help Members foster long-lasting referral relationships. It is called the Relationship Management System (RMS). The Relationship Management System is an efficient way to attract allied professionals; identify the synergy and value of working together; track all of the referrals sent to you; and analyze the quality of the referrals (do they hire you? If so, for what?) to determine whether your relationship with a given allied professional is worth maintaining.

The Relationship Management System incorporates a proven six-step process:

  • 1

    Initial Contact

    How to handle a call from an allied professional and how to pre-screen such calls

  • 2

    Synergy Meeting

    A meeting to determine whether an allied professional shares your values and would be a good fit with your growing practice

  • 3

    Strategy Meeting

    This meeting involves agreeing upon a joint project with your referral source. The two of you establish specific goals, actions, timelines, and responsibilities for the agreed-upon project

  • 4

    Relationship Review

    This meeting allows you to check in with your referral source about aspects of the relationship that are going well, areas that could be improved upon, and what each of you could do to better support one another

  • 5

    Presentations (Professional)

    These are presentations you can give to a referral source’s clients or organization. They can also be used at your own workshops or joint workshops

  • 6

    My Ten

    This step involves identifying your ten most meaningful and enjoyable relationships, the ones that enrich you professionally, personally, and financially

In short, our RMS helps you to easily and systematically establish, track, and maintain lucrative referral relationships. It allows you to get new leads and convert leads to clients at a fraction of the cost of retail marketing. And, it strengthens your reputation within the professional community as the go-to estate planning attorney in your market.

To learn more about the Relationship Management System, click on the button below for a presentation by Practice Coach Phil Miner and Implementation Specialist Amanda Bossow.

Request Your Complimentary Firm Marketing Assessment with Our Marketing Team

 
Marketing concept: papers with graphs and charts on table and a person working on a laptop