Think about all that goes into your branding. Your firm brochures, firm bio's, firm practice modules, educational booklets, your website and social media. And what is on the forefront of all those materials? More than likely, it's your head shot. Your face to put with the name of the firm.
I read a great article on www.hbr.org titled The Future of You and it goes into great detail about “Self Branding” and explains how your brand is a signal. The stronger your brand, the stronger your signal.
Our members are all great people and fantastic estate planning attorneys. But it takes more than just that. You must get that signal out there. Your branding is important because people connect it with your talent and ability to practice law. Without branding your invisible.
The article uses David Beckham as an example. The article points out that he is more successful than most of his soccer teammates simply because he (1) is distinctive and makes himself recognizable (2) predictable and consistent (3) meaningful – allowing others to understand what he does. Let's face it, there are other soccer players just as talented (or maybe even more talented) than he, but he made himself a marketing sensation!
Let us help you with your branding and marketing. Follow us on Facebook and Twitter and subscribe to our RSS feed. Or, pick up the phone and let us know where your struggling in your practice. We're happy to help!
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