Guest post by Laura Lee Sparks:
Almost seven years ago, I had the privilege of facilitating an estate planning conference with Dave Zumpano as one of our guest speakers. He was there to educate our members on his proprietary estate planning and elder law software.
I remember watching the presentation and thinking that he was ahead of his time in creating and designing technology that not only generated comprehensive documents, but also automated every need of the client. It inspired me to hone my own skill set and shift my focus to helping the public see estate planning in a more holistic and forward-thinking way.
In 2010, I restructured my business, Legal Marketing Maven. My husband was dying from cancer, and he urged me to devote the majority of my efforts to helping lawyers spread the word about their services to desperate families and caregivers in their greatest time of need.
In less than six months, Legal Marketing Maven doubled its profits, as well as the size of our team. More importantly, we were out there making a difference. Our efforts have continued to grow and evolve ever since.
One key strategy that contributed to our rapid success was choosing to exhibit at legal events across the country. We’ve been to many conferences as sponsors, some of which have been worth our while and others that have been very expensive learning experiences.
Rewind two weeks ago. I had the opportunity to be a sponsor for the first time at LWP’s June Tri-Annual Practice Retreat in St. Louis, MO – and the event was unlike anything I have experienced in the legal conference space.
Maybe you do funding, financial services, drafting, complimentary legal services, marketing or some other business that serves estate planning and elder lawyers. All I can say is that you are doing a huge disservice to your company by not getting yourself and your team to LWP’s next live event.
Here are just a few ways that my experience at the Lawyers with Purpose event stands out from other vendor opportunities I’ve had:
1. LWP is a family – and they invite you to be part of it. When you attend an LWP event as a sponsor, you are not looked at as just another “salesperson” lurking in the hallways. The culture is one of family, so even vendors are accepted with open arms into the LWP tribe. It was a great feeling, and we made many amazing new relationships as a result.
2. All sponsors are personally vetted by company leaders. Because attendees know that the LWP team carefully selects the sponsors for a reason, there are more opportunities to build relationships with prospects and educate them about your services without skepticism or jumping through hoops to get attention.
3. LWP supports your business and APPRECIATES your contributions. The entire LWP team has been in your shoes. They are practice owners, entrepreneurs and experienced marketers. They know what it takes to grow a business and they are sensitive to the needs of complimentary business owners who attend their events as sponsors.
4. LWP’s unique abundance mentality leads to amazing collaborative opportunities. LWP does a wonderful job of helping lawyers shift their mindsets from one of “I have to crush competition at all costs” to one of abundance. We had the opportunity to sit down with “competing lawyers” in over-saturated areas who wanted us to help them WORK TOGETHER to support each other’s efforts through marketing. This happened more than once! The collaborative environment among attendees, as well as sponsors, was unlike anything I’ve seen before.
5. LWP staff and attorneys have the most fun. Enough said. You’ll quickly forget you are there on business with all the friends you’ll be making.
We’re planning to attend the October Tri-Annual Practice Enhancement Retreat, and we hope you’ll join us, too! There is no greater opportunity to connect and partner with a group of forward-thinking lawyers who are literally changing the world and making significant and impactful differences in their local communities. Don’t wait to reach out to the team about sponsorship. We’ll see you in Arizona!
If you are interested in sponsorship opportunities at the October Tri-Annual Practice Enhancement Retreat, please contact Roslyn Drotar at rdrotar@lawyerswithpurpose.com for dates, location and a Sponsorship Prospectus.
Laura Lee Sparks, CEO, Legal Marketing Maven
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