The Most Important Part of Any Business System

You're probably familiar with the concept of IQ…maybe you've even taken a quick IQ test online or in the back of an in-flight magazine.

Many years ago, it was believed that IQ and intelligence were synonymous — that there is some sort of magic number that everyone has that can be determined by the right test, and that that number is a reflection of how intelligent they are. Even today, if you ask the average person on the street what intelligence is, the term “IQ” is going to come up more often than not.

Fortunately, these days we know better…as far back as 1983, a psychologist at Harvard named Howard Gardner proposed his theory of “multiple intelligences.” The idea behind Gardner's framework is simple — namely that intelligence takes many different forms, and that everyone's “intelligence” is actually a unique combination of their strengths across many different categories. Currently, Gardner has advocated for nine different forms of intelligence:

• Musical – Rhythmic and Harmonic
• Visual – Spatial
• Verbal – Linguistic
• Logical – Mathematical
• Bodily – Kinesthetic
• Interpersonal
• Intrapersonal
• Naturalistic
• Existential

When you look at the list above, it's not difficult to come up with examples of what Gardner was talking about — history is full of people who achieved at the highest levels in their field, independent of what they may have scored on a traditional IQ test.

IQ wasn't related to Beethoven's successes…it was his musical intelligence. Michael Jordan's IQ had nothing to do with his ability to drive the lane or hit a jump shot — but he absolutely is gifted in the realm of bodily-kinesthetic intelligence. Margaret Thatcher would likely have scored well on a traditional IQ test, but you can also make the case that it was her inter- and intra-personal intelligence that helped her ascend to the top of her field.

So by now you might be wondering why I'm talking about intelligence on an e-mail to attorneys? It's a fair question, and the answer is actually pretty simple…

When you think about the examples I've given above, and the others that surely came to your mind as you read through Gardner's list, what do they have in common? They all benefited from an extraordinary fit between their gifts and the endeavors they chose to pursue.

So often you've heard me discuss the idea of systems, and how having the right system in place makes all the difference in your practice. Well, an important component in that is making sure that the people – the most important part of any business system – are a good fit with the responsibilities they have.

Take a minute now and think about your team — who is particularly gifted verbally? They have a way with words — are they getting the opportunity to leverage that talent for the benefit of your whole firm? What about your analytical thinkers? Are they getting the opportunity to solve problems and help things run more smoothly on a day-to-day basis?

LWP is hosting a three day event in Phoenix where we'll be talking systems automation and how you can leverage the right tools, systems, and the natural talents of your staff to exceed your revenue goals! And the beauty is that you are freed up to focus on the people (i.e., meeting with clients and power partners).

The Next Practice with Purpose Program is October 20-22 in Phoenix. Yikes, that's closer to “year end” than “New Year!”

We'll provide you with the road map — we'll teach you how you can use your natural gifts (and those of your team) to get more done at the office and get more time at home as well!

That doesn't mean that it's going to be easy, though…one of the benefits of attending an event like this with some of your most successful and forward-thinking peers from around the country is that we're going to challenge you to break through the roadblocks you're currently facing…to focus on what's really important in your practice…and to eliminate the distractions that take away from your time and focus.

That's our promise to you…that you'll return home with a clear vision for taking your practice to the next level. Taking the all-important first step is up to you - click here to register now. We fully expect that the program will sell out, and you don't want to be left without a seat!

To Your Success,

David J. Zumpano, Esq, CPA, Co-founder Lawyers With Purpose, Founder and Senior Partner of Estate Planning Law Center