Writing a single article about the sandwich generation will allow you to use multiple platforms to get the word out about your firm and how you can address the challenges faced by the sandwich generation. You can use your article for:
- Blogs
- Social media posts
- Your newsletter
- Emails
- A press release
What should you say in your article? You want to begin by defining the term sandwich generation, then discuss the challenges faced by this demographic. After that, tell the reader how your firm can address these challenges. You’ll want to close with a “call to action,” inviting the reader to visit your website or contact your firm for a consultation. You don’t have to write a tome here, maybe just 400 words or so. (Of course, if you love to write, you can make your article as long and informative as you want.)
Here’s another tip: You can repurpose your article’s content to produce a video, which you can then post on your website’s landing page. Videos posted on landing pages have been shown to increase conversion rates by as much as 80 percent. A video that focuses on an important topic like the planning needs of the sandwich generation could produce even better results.
