We all have an organization or cause that is special to our hearts. Supporting your favorite charitable organization not only helps those in need and makes you feel good, it can also position your firm as a caring member of the community—thereby enhancing your brand.
Don’t just write a check. Try sponsoring an event, or at the very least participate in one. In this case, you’ll want to choose an event that has something to do with an issue relevant to the sandwich generation… an event for seniors, perhaps, or caregivers. You can find potential sponsorship opportunities in your local paper or online. If you can’t find any suitable events, you can create one yourself.
Once you have sponsored or created an event, be sure to publicize it. Don’t forget to mention your participation in, or sponsorship of, the event. Write an article about it, take pictures, and send them to the local newspaper. You’ll want to post the article on your website as well as on social media, and include it in your newsletter if you have one.
