Television and radio ads are proven tactics to build widespread awareness of your name and firm throughout your community. If you are already using the “Ask” campaign, it will be relatively easy to produce a new ad incorporating a message about the challenges faced by the sandwich generation. Such an ad will allow you to position yourself as the industry leader to this growing demographic. As for content, repurposing the article we mentioned in an earlier post might be all you need.
TV and radio aren’t for everyone. If you live in a large, heavily populated market, TV might be cost prohibitive, although radio could be affordable. But don’t write these tactics off before contacting local media outlets to get a quote. You may be pleasantly surprised at how economical it is to reach a widespread audience.
