Host a Picnic
A picnic (with sandwiches on the menu) offers a great opportunity to market your firm to the sandwich generation. You’ll want to invite your existing clients—and have them invite friends and family—together with prospects in your data base. The informal atmosphere of a picnic should make everyone feel comfortable, willing to share their personal stories and greatest concerns. Meanwhile, you’ll have the opportunity to talk about ways to address those concerns through proper planning.
Hold a Seminar
Seminars are still one of the most popular, and effective, ways to market legal services to the public. While more formal than a picnic, you will be able to make an actual presentation. Content for your presentation can be created by tweaking one of your current PowerPoints to focus on issues important to the sandwich generation, or by making a short PowerPoint from scratch that focuses exclusively on long-term care planning, Medicaid planning, advance directives, and other topics members of the sandwich generation will find compelling. What should you serve at the seminar? Yes, we highly recommend sandwiches.
