Blue time is the time you spend on lead generation and lead conversion (commonly referred to as marketing and sales). At Lawyers with Purpose, we call this Relationship Management and Client Enrollment.
Blue time involves all of the following:
- Marketing to third party relationships (light blue)
- Networking events (light blue)
- Firm marketing time—strategy meetings, for example (light blue)
- Enrolling prospects to become clients (dark blue)
To ensure your marketing and sales goals are met, you should be spending 40 percent of your week on blue time.
