This focuser measures the outcome of your workshops. It will tell you exactly who attended a particular workshop, which of the attendees scheduled a Vision Meeting, and the outcome of follow up calls to prospects who attended the workshop but did not say yes to a Vision Meeting.
The Workshop Results Focuser allows you to determine the efficacy of your marketing and your workshops. For example, if very few people attend a workshop, your marketing strategy and/or materials must be modified.
Conversely, let’s say you get 31 attendees but only two of them agree to a Vision Meeting. In that case, you’ll know that either the person making the presentation needs to do better job or the presentation materials themselves are in need of improvement.
Finally, if very few of your follow up calls or emails lead to a Vision Meeting, you need to examine the messages being conveyed and your Clients Services Coordinator’s approach.
Given the importance of workshops in building your client roster, you need to make the most of them. The Workshop Results Focuser is an efficient way to do that.
