The term sandwich generation refers to people who are raising their own children while simultaneously trying to care for aging parents. In essence, they are “sandwiched” between these two roles, each of which is demanding in its own right.
Perhaps you are a member of this generation and have first-hand experience juggling the two roles yourself? If so, you are not alone. It is estimated that 47 percent of adults in their 40s and 50s who have a parent 65 or older are also raising a youngster or supporting a grown child. In fact, one in seven of these adults are financially assisting both their parents and one or more children.
This demographic is growing and in need of the services you provide: long-term care planning, Medicaid crisis planning, advance directives, wills, trusts, and more. The question is, how do you reach them with the message that you have the planning solutions they so desperately need?
In the coming days, we’ll provide you with a variety of proven marketing tactics to reach these folks. Check back Thursday for a tactic that’s easy, quick, economical, and can be used a across multiple platforms.
