Direct Mail Secrets That Will Make Your Competitors Cry

Chances are, your competitors think direct mail is DEAD.

“Who reads junk mail anymore?”

“Isn’t email more popular… and cheaper?”

“If you build a website, they will come.  That’s all you need…”

Well, too bad for your competitors, because LWP is about to teach you how to profit from their BIGGEST marketing mistake.

At our October 2015 Tri-Annual Practice Enhancement Retreat, we are devoting an entire class to teach you and your marketing staff TIMELESS direct mail strategies that will not only WORK to FILL YOUR SEMINARS (think 30-50 attendees PER session!), draw traffic to your website and slam your calendar with new appointments, but will leave your competitors scratching their heads and begging for mercy.

Chew on these stats:

• 73% of U.S. consumers said that they prefer direct mail for brand communications because they can read the information at their convenience. Epsilon’s 2013 Channel Preference Study

• 62% of Americans said that they enjoy checking the mailbox for postal mail. Epsilon’s 2013 Channel Preference Study

• 79% of consumers will act on direct mail immediately compared to only 45% who say they deal with email straightaway. Direct Marketing Association, October 2013

• Direct mail is the preferred channel for receiving marketing from local shops (51%) and banks (48%). Direct Marketing Association, October 2013
• Direct mail — yes, snail mail — still reigns supreme, boasting a 4.4% response rate, compared to email’s rate of 0.12%. PRWeb.com, November 2013 

• 56% of consumers think printed marketing is the most trustworthy of all communication channels. Direct Marketing Association survey, November 2013

• Direct mail has the highest rate of success in new customer acquisition at 34% compared with other marketing channels. Target Marketing magazine, February 2013

• 75% of consumers are saying that they are examining their mail more closely in the recent months to search for coupons and discounts. Journal of Marketing, January 2013

• 40% of consumers say that they have tried a new business after receiving direct mail, and 70% have renewed relationships with businesses that they had previously ceased using. Journal of Marketing, January 2013

Bottom Line:  If you are not hitting the PHYSICAL MAILBOX, in addition to the INBOX of folks in your community, you are leaving a ridiculous amount of money and new business on the table!

And, the best news is that most firms don’t know the first thing about direct mail marketing– so you have a unique opportunity right now to get in front of your ideal clients, practically competition free! 

During our focus session on direct mail, we will cover:

• How to fill estate planning and elder law seminars using direct mail invitations, postcards and flyer inserts in the newspaper;
• How to purchase mailing lists at the lowest price and target the most responsive demographics for your services;
• Copywriting secrets to ensure your mail avoids the trash can and is immediately acted upon by your ideal clients;
• How to use direct mail strategies to build your firm’s database;
• The most effective types of mailing to consider, and which to avoid, for your practice area;
• Easy ways to track your ROI to ensure your direct mail marketing is as profitable as possible;

… and so much more!

While your competitors are busy chasing the latest bright shiny objects, let us show you how to perfect the timeless art of direct mail marketing that never goes out of style or fails to produce great results. Direct mail marketing is far from dead and it’s time you got in the game! 

Register now for our October Tri-Annual Practice Enhancement Retreat and make sure you attend this focus session with the key marketing players of your team.  On time pricing ends soon!  The event is filling up so register today to make certain you get a seat in the room!

http://www.retreat.lawyerswithpurpose.com

And, come prepared with your questions. We’ll leave plenty of time to chat about YOUR law firm and work as a team to help you position your firm for success in this area.

Hope to see you in class,

Roslyn Drotar – Lawyers With Purpose, Online Marketing Strategist