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“Strategic” Networking Takes Less Time

I’ve worked with many professionals who tell me the key to success is “networking.”  When I hear this, I always ask if their networking is “strategic?” Often, they look at me with a quizzical look.  What is strategic networking?  Strategic networking ensures the time you spend in networking and relationship-building is effective and most important — measurable. Most attorneys have good relationships, but don’t track them effectively.  A result you lose something precious, your time.

Strategic networking ensures you actually enjoy your relationships on a personal level, not just a business level, and together your strengths and theirs can be utilized to really impact each other’s business and your community.

Bigstock-Time-For-New-Strategy-On-Clock-43527424Get strategic on Thursday, July 23rd at 2:00 EST, I am hosting a one-hour webinar entitled, “Having the Time to Have it All – Three Time Strategies to Have a Practice with Purpose and Profit”.

======== >  REGISTER NOW HERE

In this webinar I will share how in just two 1½ hour meetings a week you can create strategic relationships that enable you to help more people. I will also share the way to empower your support team (rather than manage them), to grow your practice, help more people and receive the financial benefits of creating that value.  You can have an effective work-life balance and enjoy your business relationships rather than dread them.  Or worse, have them out of obligation. When you work strategically, you are able to identify the most effective relationships that enable you to help the greatest number of people and the specific structure you need within your firm to support that need.

Click HERE to register for this one time webinar to get better relationships in less time.

You don't need to work 60 hours a week to succeed.  I willingly work 45 to 50 hours a week to run my seven companies (all successful), helping a lot of people, and creating value in the markets they serve. You can, too. 

Join me July 23rd to make your networking strategic.  You’ll not only get the “how,” but for the first time on a webinar, I’ll share with you the exact tools and resources I’m using to make time-saving magic happen.  Feel free to swipe and copy what I’m doing step-by-step in your own practice—I encourage you to!  Start by reserving your space on the webinar HERE

Strategically,

David J. Zumpano, CPA, Esq., Practicing Attorney, just like you & Founder of Estate Planning Law Center & Lawyers with Purpose LLC

 

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Considering a Vacation? Consider This!

No one is more excited about going on vacation than you.  Yet no one has more angst about taking time away from the office than you.  With proper planning, you can eliminate the stomach ulcers and last-minute marathon sprints to get everything done before you leave. Isn’t that what we tell our clients? “With proper planning….”

Bigstock-Happy-couple-on-the-beach-of-s-49742783This year has been the year of vacations for me.  In February, my family took its first winter break to go skiing. My children are five years old and I figured it was the best age to introduce them to the sport.  In April, we went to Arizona to enjoy the desert.  Then, in June, we went to the beach for a week.  That made three one-week vacations within six months. Last January, I was paralyzed at the thought of being gone so much.  How would the office make money in my absence? How would the work get done?

Knowing this was coming, I made three necessary changes to the structure of my office. 

  1. In December, I hired a full-time marketing associate.  With the financial goals the team set, it was imperative that the firm extend its efforts to get our name out there and have a greater presence in the community. 
  2. To help manage the increased workflow, whether I was in the office or on vacation, in December I also added an “of counsel” attorney who works in the office two days a week, meeting new clients and participating in all document signing appointments. That allows my office to accept more appointments and gives me an entire day to work on client files, since I am no longer doing the signings.  More importantly, when I am out of town, we are still making money because the attorney is meeting new clients while I am gone.
  3. In March, I promoted my government assistant paralegal to “manager” and hired another full-time paralegal.  The manager now supervises two government assistance paralegals, is the first-line review authority for all of their work, and prepares the first draft of any VA or Medicaid appeals. This automatically shifted my role into reviewing, not doing, and dramatically reduced my time working on files.

To accommodate the workflow, I hired additional team members.  Yes, overhead expenses have definitely increased. However, I never add a staff person unless the addition either makes the firm more money or creates more free time for me, or both.  When it does that, it is an investment, not an expense. 

What do you want more of – time or money? What kind of changes to your structure are you willing to make to achieve what you want?

To maximize productivity, we all need to take a vacation to rejuvenate.  Don’t skip it, just plan for it.  If you want to learn more about how Lawyers With Purpose can help you grown your practice and your revenue, join our Having The Time To Have It All webinar on Thursday, July 23rd at 2 EST.  Register now and reserve your spot today!

Victoria L. Collier, Veteran of the United States Air Force, 1989-1995 and United States Army Reserves, 2001-2004.  Victoria is a Certified Elder Law Attorney through the National Elder Law Foundation, Author of 47 Secret Veterans Benefits for Seniors, Author of Paying for Long Term Care: Financial Help for Wartime Veterans: The VA Aid & Attendance Benefit, Founder of The Elder & Disability Law Firm of Victoria L. Collier, PC, Co-Founder of Lawyers With Purpose, Co-Founder of Veterans Advocate Group of America.     

 

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3 Time Concepts To Break Through Your Time Constraints

Many lawyers I coach complain they don't have enough time to get everything done.  Interestingly, I remind them the most successful people in the world have the same amount of time in a day as they do. How do they do it?  I've been practicing law for 20 years and the last 17 as a solo practitioner.  I've grown my practice from me and a secretary to a firm with over 20 employees, including five lawyers.  I can honestly say that's not for everybody.  I never expected it; it’s where I ended up. I will share the time-saving strategies I utilized to grow my practice. Join me in a one-hour webinar:

Thursday, July 23rd at 2:00 EST for our “Having the Time to Have it All – Three Time Strategies to Have a Practice with Purpose and Profit”

======== >  REGISTER NOW HERE

Bigstock-One-Two-Three-Numbers-On-Dice--36582055You don't have to have a large practice to succeed, but you do need to get control of your time so you have enough of it to satisfy all the needs of your practice and your personal life. Most lawyers I work with are being pulled in so many directions based on different marketing schemes of the individual organizations that recruit them. Many attorneys belong to multiple organizations, including one for estate planning, one for Medicaid, one for VA, one for special needs planning, one for asset protection, and yet another for tax planning. And then wonder why they don’t have time to keep up with it all. Don't get me wrong, each organization has value, but the challenge I've always found is there is always a lack of time to get it done.

Should you attend?  If you are struggling with a work-life balance, struggling with how to run a law "business," or feel you do not have enough time in your day to get all the work done, then this webinar will be a great use of your time. Click here to register for this special webinar.

In one hour, I will share with you the three key time strategies to have the time necessary to provide estate planning, elder law, asset protection, Medicaid, VA Benefits, special needs and tax planning all in the same time you have now.  I look forward to sharing with you. 

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Hope you don’t miss,

David J. Zumpano, CPA, Esq., Practicing Attorney, just like you & Founder of Estate Planning Law Center & Lawyers with Purpose LLC

P.S. For the first time ever, I will be showing non-members the exact technology platforms and systems that I use to manage and streamline my practice.  Implementing what I’m going to teach you will not only save you a tremendous amount of time, but will finally help you lay a strong practice management foundation to take your business to the next level. Plus, YOUR STAFF WILL LOVE IT. Have them join you on the line!

======== >  REGISTER NOW HERE

Jackie Bedard

Congratulations To Jackie Bedard, LWP Member Of The Month

What is the greatest success you've had since joining LWP? 

Building a great team that's committed to our goals.

Jackie BedardWhat is your favorite LWP tool?

Moving to the cloud-based Actionstep system last year has made it so much easier to work from home and/or check in on things when I'm traveling.  I can even log in during an RMS meeting if I want to check a particular client's status if the advisor asks.

How has being part of LWP impacted your team and your practice?  

The LWP tools allow us to operate efficiently and in an organized manner.  Our clients and referral sources regularly compliment us on our organization and thoroughness.

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What Is Your Independence Day?

On July 4, 1776, the Declaration of Independence was signed separating the original 13 colonies from Great Britain.  It took an act of Congress and a committee of five to declare independence. The American Revolution precipitated and followed the signing, showing that people were willing to die for their independence. From the outset, Americans have celebrated July 4th with parades, fireworks, barbeques, picnics and the like.

Bigstock-Fireworks-background-for-th-o-91509572What freedoms are you fighting for?

Financial freedom?

Freedom from being tied to the desk at work?

Freedom from suppression of thought, creativity, or expression?

We allow so many things to hold us back from our own personal freedoms. Fear. Relationships. Money.

1n 1994, acclaimed country artist Martina McBride released “Independence Day”, written by Gretchen Peters, about an abusive husband and his wife who set their house on fire and “lit up the sky that Fourth of July.”

“Let freedom ring, let the white dove sing
Let the whole world know that today
is a day of reckoning.
Let the weak be strong, let the right be wrong
Roll the stone away, let the guilty pay
it's Independence Day.”

The wife had clearly had enough of the status quo and was ready for a change. Our forefathers had also had enough of the status quo and were ready for a change.

Are you tired of the status quo?  Ready for a change?

Let this July 4th be your Declaration of Independence. Decide what you want and what you are willing to fight for to achieve. Enlist your army to help you in your own personal revolution.

Members of Lawyers with Purpose break barriers and create freedom in their lives every day.  The LWP community encourages and supports freedom.  We celebrate independence and freedom together at our Tri-Annual Practice Enhancement Retreats.   

If you want true independence and freedom, join the Lawyers with Purpose community.  We are patriots paving the way for a better future.  To learn more about what this means and who we are are a community, join our Having The Time To Have It All webinar on July 23rd at 2 EST.  But register today as space is limited.

Victoria L. Collier, Veteran of the United States Air Force, 1989-1995 and United States Army Reserves, 2001-2004.  Victoria is a Certified Elder Law Attorney through the National Elder Law Foundation; Author of “47 Secret Veterans Benefits for Seniors”; Author of “Paying for Long Term Care: Financial Help for Wartime Veterans: The VA Aid & Attendance Benefit”; Founder of The Elder & Disability Law Firm of Victoria L. Collier, PC; and Co-Founder of Lawyers with Purpose, www.LawyerswithPurpose.com.  

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VA Approval – Now What?

Congratulations! You received approval of your VA Pension with Aid and Attendance claim. Your job is done, right? Well, not quite.

Bigstock--d-question-mark-on-white-back-62978239Once you receive an approval letter, there are three steps your firm should follow: Review for accuracy, identify next action, and then inform your client of the results and what to do next.

Review for accuracy

Just because you have an approval does not mean there are no errors in the decision. The two main issues to check are (1) the effective date (payment start date) and (2) the monthly benefit amount. You should already have a pretty clear understanding of the eligibility date and the expected amount when you file the formal claim. The payment start date should be the first day of the month following the month in which you submitted the informal claim/intent to file or formal claim. For example, if an intent to file was submitted and received by the VA on May 20, 2015, then the eligibility date would be June 1, 2015. The monthly benefit amount, assuming that the financial information you had was accurate, is the Maximum Annual Pension Rate (divided by 12) minus Income for VA Purposes (IVAP). For example, the Maximum Annual Pension Rate (MAPR) for a married veteran who needs the aid and attendance of another person with activities of daily living is $2,120 per month. The gross income of the veteran and the spouse is $4,500 per month. After deducting the veteran’s assisted living facility costs of $5,000, the IVAP is $0. Thus, the difference between the monthly MAPR of $2,120 and $0 is $2,120 and the veteran would be paid the maximum.

When using the Lawyers with Purpose copyrighted VA Benefits Qualification Worksheet, these figures are automatically calculated for you. On the approval letter from the VA, this information is generally found on the first page in the form of a table. This table will have at least three columns for “Monthly Entitlement Amount,” “Payment Start Date,” and “Reason for Change,” and as many rows as there are changes in rate.

Identify next action

If there are errors, then you should identify the deadline for your response. Responses may include a Request for Reconsideration (RFR) and/or a Notice of Disagreement (NOD). You should also identify what further information you may need in order to document the grounds for your RFR or NOD. The NOD must be filed within one year of the date on the decision letter. More information regarding this process can be found in the blog post, “What To Do With A Denied VA Application – Part 2”  

In contrast, there is no real deadline for the request for reconsideration, as it is not a formal VA adjudication process. The RFR is essentially the request that the original adjudicator reconsider his/her original decision because you can provide new information or enlightenment regarding previously submitted information that the VA failed to interpret per their regulations. It is always worth filing a request for reconsideration, even if you plan to file a Notice of Disagreement, because the former process is much quicker than the NOD route. If there are no errors in the approval, the next action may be simply to inform the client. However, the VA may propose a finding of incompetency on the basis of the physician’s statement (VA form 21-2680) provided with the claim. You will immediately know if there is an incompetency proposal because there will be two extra columns in the table already mentioned, titled “Amount Withheld” and “Amount Paid.” There is also an additional section in the letter called, “We Have Withheld Benefits.” Sometimes the VA includes a simple response form to complete and return, but even if it does not, you should respond by returning a 21-4138 Statement in Support of Claim that acknowledges and accepts the finding of incompetency and nominates a fiduciary, usually a family member.

Inform the client

Once you identify the next action, you must inform the client – preferably in writing – of the accuracy of the approval letter and explain the next step(s), if any. This can be as simple as confirming the approval and the monthly benefit amount. It should also explain when to expect the first monthly deposit as well as the receipt of any lump sum retroactive benefits. If applicable, you would also describe what to expect during the fiduciary process or appeal. Finally, be sure to be specific in any requests for further documentation to expedite data collection and your responsiveness to the VA. Getting an approved VA claim can be a challenge. You should celebrate each one! However, don’t overlook these three essential steps. Incorporate them into your firm’s processes. Congratulations!

If you would like to learn more about creating the estate or elder law practice of your dreams, join our webinar "Having The Time To Have It All" on July 23rd at 2 EST and learn about how Lawyers With Purpose can help get you there.  Click here to register and reserve your spot today.

By Sabrina A. Scott, Paralegal, The Elder & Disability Law Firm of Victoria L. Collier, PC and VA Production Coordinator for Lawyers With Purpose.

Victoria L. Collier, Veteran of the United States Air Force, 1989-1995 and United States Army Reserves, 2001-2004. Victoria is a Certified Elder Law Attorney through the National Elder Law Foundation; Author of “47 Secret Veterans Benefits for Seniors”; Author of “Paying for Long Term Care: Financial Help for Wartime Veterans: The VA Aid & Attendance Benefit”; Founder of The Elder & Disability Law Firm of Victoria L. Collier, PC; Co-Founder of Lawyers for Wartime Veterans; and Co-Founder of Veterans Advocate Group of America.

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Five Essential Roles For A Successful Practice – Part Two

In our previous post (Five Essential Roles For A Successful Practice – Part One), we identified the five key roles that must be filled for your business to be successful: the entrepreneur, the visionary, the transformer, the performer and the leader.  We distinguished the differentiating factors between the entrepreneur and the visionary and clarified how they can be the same person, but need not be.  Today we will focus on the role of the transformer.  The transformer is the most essential role in creating a business that operates without you.

Bigstock-Creative-sign-with-the-text---75543127So what is a transformer?  As a successful Level Two entrepreneur, I can confidently say, it was not until I understood the role of the transformer that I was able to actually separate myself from the businesses I had created.  Even if you do not intend to achieve Level Two status, to succeed as a Level One entrepreneur, you will need a transformer.  The only distinction is the level of authority you ultimately give them.  For those who intend to create value beyond their individual capabilities, coming to know and identify transformers to whom you are willing to give authority is essential to reaching Level Two. 

The definition of a transformer is one who, with their own skills, knowledge and resources available, transforms an idea (vision) that benefits the world into a product or service that is deliverable.  So what are the essential elements of this role?  The first and most important is that transformers need no one else to perform the role.  As a distinction, they do need others to get the job done, but transformers, with their own skills, knowledge and resources, are able to take a vision or idea and make it real.  A transformer utilizes available resources, which can include other individuals, the Internet or any other source of information the transformer identifies as necessary to turn the vision into a reality. 

The other key distinction of transformers is this: What they create is deliverable, even though they typically are not responsible for delivering it.  To illustrate, many people have a vision or a “great idea.”  The world is full of people with great ideas.  The challenge is that there are skills required to take an idea and make it something that another individual is actually able to benefit from.  The art of being able to take that vision and turn it into a deliverable product or service is what transformers do!  Interestingly, transformers are not typically visionaries or entrepreneurs, and they do not need to identify that the idea is valuable in the marketplace.  They are just building the deliverable identified by the entrepreneur and guided by the vision of the visionary. Transformers make ideas real.

So how would you recognize a transformer in your organization?  In my experience, it’s simple.  If there is a challenge in your office and you need to “get it done,” whom do you go to?   Transformers are the ones who, when you go to them with your idea, you are able to step away and later find the idea implemented and delivered with minimal input.  Transformers can also apply their talent to various elements of the business with ease.   The level of transformer will dictate the reach of your ultimate success.  The essential need for transformers is resources; the more resources they have access to, the greater the impact.  Lawyers with Purpose has tremendous resources for the transformers in your law firm to help create products and services that can be delivered to clients easily and with tremendous value. In our next post we will discuss our final two roles, that of the performers and leaders.  

For more information on becoming a Lawyers With Purpose member consider joining our FREE webinar "Having The Time To Have It All" on Thursday, July 23rd at 2EST.  

In this one hour webinar, you will learn how all entrepreneurs have the same amount of time in the day and how they use it differently.

Here's just some of what you'll discover in this practice-transforming event…

  • How to effectively utilize your time to enroll your team to help as many people as you choose and profit from it too;
  • To work effectively with your team;
  • How to balance your work life and your personal life to ensure you are able to create the maximum amount of value in both; and
  • How to have sufficient time to market consistently which will ensure consistent cash flow and free up the time you're currently spending chasing dollars.

David J. Zumpano, Esq, CPA, Co-founder Lawyers With Purpose, Founder and Senior Partner of Estate Planning Law Center

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The Bottom Line

Are you tracking your closing rate?  You should be, if only for self-evaluation.  Your Pipeline Focuser will quickly show how many prospects became clients at each of your Initial and Vision meetings. If your closing rate average is lower than 70% you should investigate further.

A low closing rate is not always attributable to the attorney’s lack of skill in the Initial or Vision meeting. Sometimes the prospect just isn’t qualified. While it would be great if you could weed out those unqualified prospects before you invest your time in meeting with them, if they attended a workshop and you promised a complimentary Vision Meeting™ for example, you don’t have much choice.

Bigstock-Bottom-Line-In-Wood-Fonts-14687738However, if your closing rate is low and your prospects are largely qualified, then consider investing time improving your close.  

On the LWP member website, in the Vision Meeting™ folder (located in the Estate Processes tab), there are four videos designed to help you “close the deal.” Two of them deal specifically with boosting your closing rate by using the Vision Clarifier™. 

Are you using the Vision Clarifier™? It’s the tool that visually demonstrates the solution to issues identified in the audit. If you’re skipping this tool, then you’re not visually demonstrating your recommended solution(s).

During the workshop, the attorney tells stories that are memorable, colorful and interesting.  Using a PowerPoint presentation, the attorney is able to anchor stories that are easily visualized by attendees. Adding props such as the little red wagon and the dollar bill maintains interest in the illustrations.

At the subsequent Vision Meeting™ the attorney continues educating prospects in a one-on-one setting by connecting the workshop stories to the Estate Planning Audit™ and then demonstrating solutions with the “Vision Clarifier™, leading directly to the firm fee schedule.

This is where the “rubber meets the road.” The bottom line truly is do you believe in the solution you are recommending? Are you able to clearly see the value? If you are, you won’t hesitate when it comes to naming your fee.  That printed fee schedule you worked so hard to develop will boost your confidence and demonstrate to the prospect that you are not pricing based on his/her assets. You really do have set fees.

I invite you to track your own numbers, but from my personal experience I found that 80-90% of people who walked out the door without signing an Engagement Agreement saying they wanted to “think about it” and asking to be “followed up with” at a later date, never moved forward.

What does that mean? It means that if prospects walk out of your office, “wanting to think about it,” the odds dramatically decrease that they will ever become clients. Being able to properly demonstrate the benefits of your proposed plan in that first meeting is a priceless skill. Putting in the time to hone and improve this skill will have exponential impact on your bottom line.

Nedra, Catale – Coaching, Consulting & Implementation, Lawyers With Purpose

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How Are You Showing Up?

Do you know how you show up in the world? Most people don’t. Most hand out evaluations after they give a speech or presentation but most of the questions are canned and quite honestly useless, “On a scale of 1 to 10 please rate…”

What if you knew, really knew what people out in the crowd were seeing? And the real impact it is making on your practice.

Bigstock-Vintage-Typewriter-72875398I remember my first presentation at The National Network of Estate Planning Attorneys.  I thought it was a home run. I was on fire and the evaluations were off the charts. The room was packed.  So naturally they invited me back. In between the 6 months of the first presentation, and the 2nd one, I met one of the Co-founders of Ridge Associates at a local Entrepreneurial Society meeting in my town. I instantly enrolled in his Speakers School and the next presentation for NNEPA people were mobbing me in the hallways (including the owners) saying “What happened to you? You were not even close to the same person you were 6 months ago on stage…can you teach ALL of our leaders how to do what you just did?”

That night at dinner one of my closest buddies at NNEPA said to me, “I didn’t know how to articulate it after your May presentation but after seeing this 2nd presentation I have to tell you that your 1st presentation was painful to watch. But, the first 5 minutes of today’s presentation…. HOLY SMOKES….NNEPA wants you back for the Spring Collegium as a KEYNOTE SPEAKER! WHAT. DID. YOU. DO? - what did you do?  And can you show me how to do it too?!”

It wasn’t anything I did. I just showed up.

Trust me, get in the room. We don’t know when we will offer Speakers School again. We are fortunate enough to get Bob Gabor, my trainer, and it took a few years to get him booked. I don’t want you to wait a few years to get the single thing that I attribute ALL of my success too.  

I know, I know…YOU don’t need it. That’s what I thought about myself 14 years ago. But apparently the audiences I was speaking too thought differently.

I am personally excited to sit through Speakers School again, 14 years later. Click here to join me.  This will be the best investment you make in your practice in 2015. I cant wait to hear how your conversion number soar.

I want you sitting next to me.

Dave

P.S. Oh yeah…. 2 of my staff members will be sitting in THIS Speakers School WITH me. They want to get more workshops and presentations to our area power partners for my practice (nursing homes, adult daycare centers, etc.). Talk about a SURREAL moment. Your team is invited too but there are only 8 seats remaining so RESERVE your firm seats NOW.

 

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15-25 Initial Consults For Just Two Hours Of Your Time? YES!!

Filling your calendar each month with new initial consults shouldn’t be such a struggle.

In fact, when you know how to easily generate 15-25 initial appointments in just two hours of your time, you’ll never have to lose another wink of sleep worrying about where new business is coming from.

Bigstock-Football-Fan-Celebration-21038801You can just dip into your “toolkit” and make magic happen… on your own terms and on a budget that you feel comfortable with.

So how is it done?  SPEAKING!

We’re not talking about those generic, Chicken Dinner Estate Planning Workshops, either.  Chances are, you’ve tried them before–only to spend a ton of money with very little results.

Here at Lawyers With Purpose, we have a unique methodology for conducting workshops that have worked consistently for 35 years to “put butts in seats,” keep audience members engaged, and close the presentation in such a strategic way that listeners can’t help but rush the podium to schedule an appointment with you.

15-25 new initial appointments per workshop is just the average that our Lawyers With Purpose members experience.  And many are conducting more than one a month!

What would your life and practice look like if you started each month with 15 + initial appointments already on the books?

We’ve got 2 programs just for you!  Our Train the Trainer Speaker School AND “How To Protect Your Stuff in 3 Easy Steps” are where you learn how to make it happen

We are opening these two intensive workshops to just a handful of attendees happening during the week of June 1st in St. Louis, MO on a first come, first serve basis.

It doesn’t matter if you’ve never conducted a workshop before or if you’re an experienced speaker who just wants to “sharpen the saw” and boost results.  These two programs will teach you, among other things, how to:

  • Fill the room with only your ideal prospects
  • Engage your audience and hit deep emotional pain points with our training on platform perfection, value proposition and measuring the effectiveness of stories.
  • Speak to SELL by “seeding” your desired outcome, leading audience members down your unique funnel and closing in such a way that incites listeners to take immediate action.

Plus, attendees of the “How To Protect Your Stuff…” Specialty Workshop will leave with our ENTIRE “done-for-you” seminar package, including handouts, PowerPoint presentations, speaker notes, evaluations marketing materials, video & audio of the workshop and audio of stories to use in your presentation.

All you’ll have to do is pick a date and venue and you’ll be ready to host your first workshop as soon as you get home!

If you’re even remotely curious about either of these programs, don’t wait to go HERE now to get all of the details and registration information.  Spaces will go fast—we fill up each and every year.

REGISTER NOW

To your success,

Molly

P.S.  You do not have to attend the entire retreat to participate in Train The Trainers: Speaker School or the “How to Protect Your Stuff…” Specialty Program. Feel free to join us just for just these events, or stay for the entire week for the best experience and opportunity to grow your practice.   Register now: retreat.lawyerswithpurpose.com