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Hello Work Day!

October 29, 2015

by Lawyers With Purpose with No Comment Legal Marketing

That’s how they start their days in Silicon Valley. There aren’t alarm clocks blazing at 6 a.m., or parents rushing to get the kids to the local bus stop, because buses don’t take kids to school. Mom or Dad does that. People stroll in around 9:30 a.m. after drop-off. It’s work/life balance at its best! When work is something you look forward to, and fun and creativity exists in your office culture, the alarm clocks seem a little softer, and maybe even “friendlier!”

That culture was apparent – not only fully supported, but cultivated by the companies –on our field trip to visit Google, Adobe and Dropbox.

They’ve also got ping pong tables, fully stocked kitchens, video gaming rooms, foosball tables, soundproof rooms complete with guitars and drums, and even bars (both coffee and spirits). Yet everyone is hunkered down and focused 100% on reaching goal, part of a creative team working toward that one common and clearly defined objective. And, by the way, it’s probably written out on the wall, so the entire team can see right where everyone stands on their delegated task.

This is all far from the traditional law firms we see – you know, grey suits, rooms so quiet you can hear a pin drop, with the proverbial receptionist offering coffee or water with a conference room behind her. Did I mention the conference rooms at Adobe are all painted with whiteboard paint so you can just write on the walls – one of which even had a garage door that opened up on one side. The conference room name was “Journey,” and there were Journey albums plastered on the walls. Who wouldn’t be inspired working in a room like that?

We can’t all be Google – but we can take a little piece of what they do and bring it into our everyday world.

Bring in creativity and outside-the-box thinking! Allow some freedom of creativity among teams.

There is nothing hampering thoughts or brainstorming or a work-life balance in these Silicon Valley giants. It’s in their blood, in their culture, on their walls. And this is why it’s important to get out of the office to foster brainstorming and creativity with your teams. Give yourself the work-life balance, because without it you’re limiting a future that could otherwise be limitless.

Looking at it that way – do you truly make a difference? Are you investing in the world you’re in when you do? Or are you investing in the world you want?

Disrupt yourself; go to war with your brainstorming and team support. Get outside your office and work on your marketing plan, your money plan, your strategic planning. Explore new and innovative ways to bring out the power of creating change in your firm with your team.

Reshape your practice and our industry. Completely break away from those big law firm impressions. Own the small firm and make it work for you! Cultivate a small family feel for your office that offers warm baked cookies and a warm smiling face that your clients connect with. By asking how their family is, and inquiring about their legacy goals, and making them feel acknowledged and heard, you give yourself an advantage over those big, cold firms that so often intimidate people.

You can create a firm that has a culture for you and your team that offers creativity, effective brainstorming and a work/life balance that “WOWs” them and your prospects – not to mention their families.

At Lawyers with Purpose, we have the systems and process to give your practice effective brainstorming sessions – just attend a retreat with your team and you’ll get what we mean. Thursday at the retreat is always a “work with your team” day facilitated by Dave, Molly and Victoria. Teams huddle in the best spot for them – with or without coffee house music in the main conference room, poolside, couches, etc. It’s all at your fingertips on the member’s site, and when you take the tools and put them into play – well, that’s where the magic happens. It’s your chance to use the tools, create a path and plan – pen to paper – of implementation and execution in a creative space, with your team.

If you want to know how Lawyers With Purpose can support you with growing your practice AND have a work/life balance, contact Molly Hall at mhall@lawyerswithpurpose.com for a complementary 30 minute law firm diagnostic.

Roslyn Drotar, Online Marketing Strategist, Lawyers With Purpose

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Must-Attend VA Webinar on 3-Year Look Back Changes!

October 27, 2015

by Lawyers With Purpose with No Comment Legal Marketing VA

For years we have been talking about whether there would be a look back for transfers with VA Pension claims. Congress introduced bills from 2012-2014, both failing. The VA has, on its own - without seeking Congressional support - issued sweeping changes in the Federal Register that would:

Impose a 3-year look back for transfers of assets, including gifts to persons, trusts or purchases of annuities

Deny claims for up to 10 years due to transfers

Calculate widow’s penalties almost twice as long as veteran’s penalties

Count the home place as part of net worth if the lot coverage exceeds 2 acres

Because these proposed changes affect every elder law attorney and estate planning attorney who has or may have veterans as clients, Victoria L. Collier, CELA, the nation’s expert on VA Pension Benefits is presenting a webinar on Thursday, October 29th at 2EST to discuss these sweeping changes to the laws.

During the webinar you will learn: what the actual changes will be, how to advise your clients between now and when the law changes, and what can be done to minimize the damage.

The estimated date that these changes will take effect is February 2016—only 3 Months away! All attorneys MUST BE PREPARED!

If you do any VA benefits, estate planning or elder care planning at all, you will not want to miss this webinar.

See you there,

Molly Hall

P.S. Even if you have applications that you feel are “SAFE” in the pipeline, they may still be affected by some of the sweeping changes happening in early 2016! Make sure you are on this webinar for your own knowledge and for the benefit/protection of your clients.

CLICK TO REGISTER NOW

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High Energy / Low Energy

September 16, 2015

by Lawyers With Purpose with 4 Comments Coaching & Implementation Legal Marketing Legal Technical Team Building

Day One: My family walked a mile to school for the fourth day of kindergarten. Since I was going out of town, the hugs were a little longer than usual. Before heading to the airport, I also walked my dog, since it would be his last one for three days. The flight was uneventful. I had rearranged my flight to arrive early so I could visit with my aunt in the hospital, where she is undergoing treatment for a brain tumor. Without treatment, the prognosis is six months to live. With treatment, it is 18 months. During our visit, I had to excuse myself for a very challenging business teleconference. When I returned, my aunt was tired. I sat on her bed looking into her eyes for probably the last time; both of us were crying. An hour later, I was overlooking the beach while having dinner with a colleague. Then I went to bed.

Day Two: I awoke early to review my aunt’s financial situation and create a written plan, like I would for any client, to provide to my cousin over breakfast. We discussed ways to initiate difficult conversations. “Are there any specific goals you want to accomplish in the next six to 18 months?” “Is my aunt making choices based on what she wants, or what she believes others want?” “Where would she prefer to die, in a facility or at her home?”

Breakfast lasted right up until it was time for me to give a 45-minute presentation on veterans benefits for over 100 lawyers. I stepped onto the stage and delivered a strong, fluid speech. Then, I immediately rushed to the airport to catch a flight to New York by way of Georgia, my home state, but I couldn’t stay long enough to see my family. Instead, I spoke with them via Facetime, and my daughter cried because she wanted me to tuck her into bed. I arrived in New York just in time to slip into bed. Sleep was restless as usual, since I have insomnia.

How many highs and lows do we have throughout a day? The two back-to back days described above are typical (other than finding out my aunt has a limited time to live). They are typical for me, for my law office team members and for my clients. We all go from one emotion to the next, from successes to challenges, from elated to deflated in moments, without taking time to absorb and reflect. Without taking time to celebrate or grieve. We just stack our emotions on a pile like smashed cars to be recycled.

How does running from one event to the next affect our work product? Our customer service? Our communication and relations with others? Our profitability and success?

Negatively.

What can we do?

First, recognize that you are running through highs and lows. When possible, try to group high-energy events together and low-energy events together.

Second, pause between events for five minutes and sit with the residual emotions of what you just endured. If it was a success, celebrate – even if just in your mind you smile and say, “I did good.” Or allow yourself to get upset and release frustration, if necessary, even if just in your mind you scowl and say, “This is not what I intended. I must do better; I cannot let that happen again.” Then clear it away and prepare for the next event, to be completely present and not affected by the prior event.

Third, understand that you are not the only one with days like this. Be there for your team and your clients when they have highs and lows. Support them. Your support will enrich your relationships, which in turn will produce better customer service and work product. Lastly, just slow down and be aware. We see much better when the pace we are traveling is not blurred with speed.

There is still time to register for our Tri-Annual Practice Enhancement Retreat – but on time pricing ends FRIDAY! Click here to register today and join your colleagues for what will prove to be a transformation for you and your team that supports you! Join us October 21-23 in Phoenix for THE estate and elder law fast-track training programs, legal tech focus sessions, collaborative panels, action-oriented keynote by our favorite money coach, personalized Law Firm “Money Plan” development day, and much more!

Registration Link: http://retreat.lawyerswithpurpose.com/

Victoria L. Collier, Co-Founder, Lawyers with Purpose, LLC, www.LawyersWithPurpose.com; Certified Elder Law Attorney through the National Elder Law Foundation; Fellow of the National Academy of Elder Law Attorneys; Founder and Managing Attorney of The Elder & Disability Law Firm of Victoria L. Collier, PC, www.ElderLawGeorgia.com; Co-Founder of Veterans Advocates Group of America; Entrepreneur; Author; and nationally renowned Presenter.

Direct Mail Secrets That Will Make Your Competitors Cry

September 8, 2015

by Lawyers With Purpose with No Comment Legal Marketing

Chances are, your competitors think direct mail is DEAD.

“Who reads junk mail anymore?”

“Isn’t email more popular… and cheaper?”

“If you build a website, they will come. That’s all you need…”

Well, too bad for your competitors, because LWP is about to teach you how to profit from their BIGGEST marketing mistake.

At our October 2015 Tri-Annual Practice Enhancement Retreat, we are devoting an entire class to teach you and your marketing staff TIMELESS direct mail strategies that will not only WORK to FILL YOUR SEMINARS (think 30-50 attendees PER session!), draw traffic to your website and slam your calendar with new appointments, but will leave your competitors scratching their heads and begging for mercy.

Chew on these stats:

73% of U.S. consumers said that they prefer direct mail for brand communications because they can read the information at their convenience. Epsilon’s 2013 Channel Preference Study

62% of Americans said that they enjoy checking the mailbox for postal mail. Epsilon’s 2013 Channel Preference Study

79% of consumers will act on direct mail immediately compared to only 45% who say they deal with email straightaway. Direct Marketing Association, October 2013

Direct mail is the preferred channel for receiving marketing from local shops (51%) and banks (48%). Direct Marketing Association, October 2013
Direct mail — yes, snail mail — still reigns supreme, boasting a 4.4% response rate, compared to email’s rate of 0.12%. PRWeb.com, November 2013

56% of consumers think printed marketing is the most trustworthy of all communication channels. Direct Marketing Association survey, November 2013

Direct mail has the highest rate of success in new customer acquisition at 34% compared with other marketing channels. Target Marketing magazine, February 2013

75% of consumers are saying that they are examining their mail more closely in the recent months to search for coupons and discounts. Journal of Marketing, January 2013

40% of consumers say that they have tried a new business after receiving direct mail, and 70% have renewed relationships with businesses that they had previously ceased using. Journal of Marketing, January 2013

Bottom Line: If you are not hitting the PHYSICAL MAILBOX, in addition to the INBOX of folks in your community, you are leaving a ridiculous amount of money and new business on the table!

And, the best news is that most firms don’t know the first thing about direct mail marketing– so you have a unique opportunity right now to get in front of your ideal clients, practically competition free!

During our focus session on direct mail, we will cover:

How to fill estate planning and elder law seminars using direct mail invitations, postcards and flyer inserts in the newspaper;
How to purchase mailing lists at the lowest price and target the most responsive demographics for your services;
Copywriting secrets to ensure your mail avoids the trash can and is immediately acted upon by your ideal clients;
How to use direct mail strategies to build your firm’s database;
The most effective types of mailing to consider, and which to avoid, for your practice area;
Easy ways to track your ROI to ensure your direct mail marketing is as profitable as possible;

… and so much more!

While your competitors are busy chasing the latest bright shiny objects, let us show you how to perfect the timeless art of direct mail marketing that never goes out of style or fails to produce great results. Direct mail marketing is far from dead and it’s time you got in the game!

Register now for our October Tri-Annual Practice Enhancement Retreat and make sure you attend this focus session with the key marketing players of your team. On time pricing ends soon! The event is filling up so register today to make certain you get a seat in the room!

http://www.retreat.lawyerswithpurpose.com

And, come prepared with your questions. We’ll leave plenty of time to chat about YOUR law firm and work as a team to help you position your firm for success in this area.

Hope to see you in class,

Roslyn Drotar – Lawyers With Purpose, Online Marketing Strategist

Good News – Bad News!

September 2, 2015

by Lawyers With Purpose with No Comment Estate Planning Drafting Software Legal Marketing Systems & Processes Team Building

PRACTICE WITH PURPOSE IS SOLD OUT! PLEASE READ!

Wow ….

It takes A LOT to shock me, but I’ve just confirmed that the Practice With Purpose portion of our October Retreat has officially SOLD OUT only two weeks into registration.

With that crazy update comes good and bad news.

Bad news: I’ve called the hotel today personally. We are in the largest room possible and there is nothing else available at our venue. We are not allowed to add seats either because of fire laws. So unfortunately, we have to close registration down for this portion of the program.

If you had your heart set on attending the Practice With Purpose portion of the week and bringing your team, please send me an email to get on a wait list. I will contact you personally if someone is not able to make it and a space opens up.

Now, for the good news.

The remainder of the retreat week is still available and will ROCK! Just about everyone attending Practice With Purpose has chosen to stay the entire week because our breakout sessions and team programs are just phenomenal this quarter.

We have the largest ballroom on the property for this portion of the program—so as of right now, there is STILL SPACE! But, I was informed that we are creeping up on capacity limits here as well. Please don’t wait to reserve your spot!

And, because the full-week registration option is no longer available, we have decided to slash the registration price for the remainder of the retreat. For a limited time, you can join us at a discounted rate when you attend from Wednesday, October 21- Friday October 23.

Oh, and you can STILL bring three team members, absolutely FREE as our gift to you. This portion of the program is all about equipping not only the attorney, but the entire staff for success—so take advantage of being able to snag FREE tickets for your team while you can!

To view the class schedules and retreat agenda, simply click here.

If you have questions, please feel free to email me at mhall@lawyerswithpurpose.com. I’m happy to schedule a call with you to discuss the sessions and/or registration options that are best for your law firm.

Here’s to an AMAZING October Retreat!

Molly

Before You Share – Be Aware

August 28, 2015

by Lawyers With Purpose with No Comment Coaching & Implementation Legal Marketing

As business owners who are trying to make authentic connections with our clients and communities, we are taught to share more about ourselves on a personal level. Let the people get to know us. If they know us, they will like us. If they like us, they will hire us and refer friends to us.

That is all true, but we must also be mindful of our audience. For example, I have taken three vacations this year. I always include in my quarterly newsletters where I’ve been, what my family has done, and the fun we have. It had never occurred to me that my main audience is my clients and their adult children. These are people who are rarely able to take a vacation due to disability or because they are the sole caregiver of a loved one. Instead of being personal, my sharing may seem more like boasting, separating me from my clients. How do I share and mitigate possible damages? After sharing travels, then share tips on how elderly people can travel safely, and how caregivers can plan a trip away and feel secure in their decision and plans. Provide guidance and a way for them to take a vacation themselves.

Another example is when I share my business travel schedule and post pictures on Facebook and other social media outlets. My clients and constituents may feel that I am never in the office to actually see clients and help them. How do I overcome that? I make sure to constantly highlight my office team members and their roles within the office. The message is that the clients are taken care of by all of us, not just me.

I am a huge proponent of being personal and sharing information with clients and professional contacts. But, be aware that when you share, your messages may be perceived differently than you intended. Always consider the audience and their experiences and expectations when sharing yours. You want to strengthen the relationships with your clients, not alienate them.

If you have ever wondered what it would mean to your practice to become a Lawyers With Purpose member, consider joining us in Phoenix, AZ, the week of October 19-23 for our Tri-Annual Practice Enhancement Week. It's THE ONLY event for estate planning, asset protection and elder law professionals AND the teams that support them. You can check out the full agenda here. The room is filling quickly so register today!

How To Compete With LegalZoom The Right Way

August 6, 2015

by Lawyers With Purpose with No Comment Estate Planning Drafting Software Legal Marketing

Technology over the past two decades has radically reworked the way we purchase and read books, watch movies, and listen to music. Amazon, iTunes, Spotify, and Netflix have sprouted from nowhere and dominate the entertainment industry. That’s fantastic for those who enjoy their affordable convenience, but what about those left in their wake of progress? Remember Blockbuster Video?

The one-time rental goliath could have purchased Netflix back in 2000 and adopted the fledgling company as its mail rental arm. Instead, it challenged it head-to-head and was demolished. Blockbuster’s folly was that it assumed it would be successful because it had always been successful.

Those industry disruptions were initially concentrated around retail and media, but the impact now expands well beyond. Look at Uber, AirBnB, and yes, that elephant staring at us all from the corner, LegalZoom.

LegalZoom is offering a “Basic” Last Will for $69. A Living Trust is $249. That’s madness, right? LegalZoom’s home page features glowing praise from the Huffington Post, Forbes, and The Wall Street Journal. It runs national TV commercials in prime-time spots. Millions of people are using LegalZoom and assuming the documents they’re getting are “good enough.”

Of course those documents may not have all the provisions and protections that your documents provide, but that’s a difficult argument to make to a person without a law degree. Local pizzerias can charge $14 for a pizza because anyone with a tongue can tell the difference between their pies and Domino’s $7 boiling-hot slabs of cardboard. But, most people don’t understand the nuances that make one set of documents better than another.

Plus, it’s safe to assume that the documents are only going to improve as technology advances. Netflix didn’t crush Blockbuster with its online mail DVD service, but once technology advanced, its streaming service made Blockbuster as obsolete as an 8-track.

DocuBank has been working with estate planning attorneys for more than 20 years, and we’ve watched attorneys adapt to new technologies. How do you compete with this new threat? There is no easy solution, but it’s important to change the perception of what you’re selling; change the conversation. You can’t compete head-to-head selling documents: their prices are too low, and their quality will eventually truly approach “good enough.”

The way you can compete with LegalZoom is by providing the one thing they can’t: a relationship. You can provide a level of service and that surpasses the cold, impersonal monolith. It’s up to you to make your office a warm, inviting place that exudes personality. That might include a smiling assistant to greet your clients in your well-lit reception area, freshly brewed coffee, cookies (or some other local treat) from a local bakery, or complimentary trinkets such as a mug (branding opportunity!). The more you can do to distance yourself from a souless website, the better.

Of course, you are your firm’s greatest asset. Whether it’s through newsletters or through a formal maintenance program, your clients need to feel like you’re there for them after they walk out your door. You aren’t just an attorney facilitating a transaction of documents; you’re their advisor: someone they can approach with problems and who looks out for them.

You can also enhance your client packages beyond the bare-bones documents available at LegalZoom with additional services, such as DocuBank. DocuBank lets your clients (or their medical providers) access their advance directives and emergency information 24 hours a day, anywhere in the world. Providing a DocuBank membership with your client’s estate plan lets you market yourself as not just an attorney, but an advisor that wants to be sure your clients’ documents actually work when they’re needed. Plus, there are numerous touch points built into the service that remind clients of your relationship.

As the list of industries the Internet transforms continues to grow, the one thing that remains certain is that those who ignore the change will be left behind. The law industry is now at the same crossroads the music, print, and video rental industries faced a decade ago. Don’t repeat their mistakes and ignore the elephant.

If you're a Lawyers With Purpose member and want to learn more about Docubank and the benefits you get under your membership, join the webinar on August 11th at 2:00 EST by clicking here now.

Mike Wall, Marketing Manager, DocuBank

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Christmas in July: Creating Excitement for Your Clients

July 26, 2015

by Lawyers With Purpose with One Comment Legal Marketing Systems & Processes

As of July 1, there were 176 days until Christmas. The countdown has begun. Children are adding new toys to their wish lists. Parents have started looking for deals. Business owners are looking for new ways to appeal to customers.

Lawyers can learn a lot from the marketing practices of retail stores, which have had to make significant adjustments to compete with online shopping. What are some retail marketing lessons and strategies that estate planning and elder care lawyers can implement to maximize the end-of-year excitement?

Without a doubt, people love getting a “good deal.” Here are three ideas to try:

Buy one, get one free. A solid classic. For lawyers, offer to provide a “mirror” estate plan to a spouse for free when one spouse engages you to draft an estate plan.
Black Friday frenzy. For an immediate influx of cash, create deals too good to be true and limit the time of the offer. For example, offer a Revocable Living Trust plan for the price of a Will-based plan (essentially the trust is free), but only if clients schedule an appointment by a certain date, or only if they call on a certain Friday to schedule the appointment (for a later date).
Cyber Monday. Provide special pricing for clients who find you through your website or who schedule an appointment directly from your website.

Success through Exposure. Retails stores spend extraordinary amounts on advertising to get the word out about their sales. You will need to do the same. It is not enough to provide discounts; the public needs to know they exist. Include the special rates and dates in your newsletter. Mail out sales flyers to your referral sources. Send your current client base a pre-season holiday letter – encouraging them to give the gift of an estate plan to their children. Add a “pop-up” on your website about the Cyber Monday deals. Budget extra money for the additional print and postage investment.

The “big boys” have been planning their holiday season marketing strategies all year, rolling them out beginning in July. You are or can be one of the top dogs in your area. But, you must begin before the others and offer outrageous deals that other lawyers are not willing to do. This will get you noticed and get you clients. Embrace the energy and spirit of the holidays, plan early and enjoy the profits.

Have you heard about the Lawyers With Purpose/Actionstep automated law firm CRM database workflow system for estate and elder law attorneys designed to free up your time and get the work out the door quickly and easily? If not – and you want to see it live, join us for a demo on Wednesday, July 29th at 2:00 EST. Click here to register and reserve your spot. Space is limited to register now!

Victoria L. Collier, Certified Elder Law Attorney; Entrepreneur; Author; Speaker; Co-Owner, Lawyers with Purpose, LLC; Founder, The Elder & Disability Law Firm of Victoria L. Collier, PC; and Co-Founder, Veterans Advocate Group of America.

Do You Have The “Time” To Be An Entrepreneurial Lawyer?

July 8, 2015

by David Zumpano with No Comment Estate Planning Drafting Software Legal Marketing

A great question. Many lawyers fail to see themselves as entrepreneurs. The truth is, solo and small practitioners are entrepreneurs, but most are not operating like one. So how should entrepreneurial lawyers think? As a successful entrepreneurial lawyer, I have learned the Key Essential element to thrive is managing our time.

When you think of the most successful people: the United States, they get it all done in the same time we have; but they are using their time differently. Most attorneys I have worked with over the last 15 years struggle with having enough time to get it all done.

That's why on Thursday, July 23^rd at 2:00 EST, I will share real time effective strategies that have lead to my success. It's called, “Having the Time to Have it All – Three Time Strategies to Get a Practice with Purpose and Profit”.

In this one-hour webinar I will share the time strategies I utilize in my practice that grew it twenty-fold over the last seventeen years. I will also help eliminate misconceptions of time that hold you back from having the practice you're capable of having and keeps you working late night after night, day after day.

And, *for the first time ever,* I will be revealing to non-members the exact platforms and technology systems I personally use to manage my law firm, free up my time, and serve clients in a more efficient and streamlined way.

Without a doubt, what you’ll learn on July 23^rd is the “secret sauce” of my practice success. With a few clicks of a button each morning, I can see what everyone in the office is working on, what’s outstanding, and what matters to handle in what order to meet my projected revenue goals for the month. No more micromanaging and no more chasing my own tail each day.

JOIN US on the line and let me show you what tools I’m using and how I’m making them work in my firm.

Should you attend? If you are struggling with work-life balance, struggling with how to run a law "business," or feel you do not have enough time in your day to get all the work done, then this webinar will be a great use of your time. If you are struggling with how to hire the best people and have inconsistent marketing and cash flow, this webinar is for you! What is the opportunity? Simply stated, the opportunity is for those attorneys who want to provide estate planning, asset protection, Medicaid, veteran's benefits, special needs, and tax planning to clients who need these services to protect what they've worked a lifetime to earn and to preserve the dignity they deserve.

What's required to implement the information will share? To become an entrepreneurial attorney you must have a strong work ethic, really enjoy what you do and be passionate about helping people. You must also be a lifetime learner and really value relationships. That’s it! These are the essential elements that you’ll need to have on your calendar. I will show you how you can and still get your work done.

Click HERE to register for this time saving webinar. Even if you only utilize ONE of the three time breakthrough strategies, it will move you forward toward your quest to have the time to have it all. I look forward to sharing.

See you there,

David J. Zumpano, CPA, Esq., Practicing Attorney, just like you &, Founder of Estate Planning Law Center, & Lawyers with Purpose LLC

Marketing Roundtable with Special Guest Dan Lear of AVVO: “Statistics that Prove Prospective Legal Clients are Online”

June 29, 2015

by Lawyers With Purpose with No Comment Legal Marketing

Stats:

175K monthly searches on google for “Estate Planning".
The market for bundled and unbundled documents and services delivered online by “virtual” law firms or legal services companies, is valued at approximately $4.1B.
Avvo generated $8.5B in revenue for lawyers last year.

The pace and nature of technological change in the last two decades is remarkable. Not only has technology rapidly transformed or wiped out entire businesses or even industries in the course of a few years (Blockbuster or land-line telephones, anyone?) but it has done so in ways many either refused to or simply could not possibly have foreseen.

Whether or not you believe that technology will transform the law it’s indisputable that consumers of legal services (just like consumers of other services, and really, just like lawyers both in their professional and personal lives) will continue to use the internet more, not less, in the future.

Just as they’re now investing, ordering food and groceries, streaming music and movies, banking, hailing rides, and booking plane tickets and hotel rooms, people will likely at least begin to research a lawyer or a legal topic online. But you don’t have to take our word for it. The “10 Statistics” webinar will give you 10 solid reasons backed by data that shows not only that consumers are increasingly using the internet to understand and consume legal services but, exactly how they’re doing it.

Members! To join this conversation with Roslyn Drotar and Special Guest, Dan Lear from AVVO, hop on the Marketing Roundtable Friday, July 10th at 12 EST. Space is limited so register today by logging into the members website and view upcoming events on the homepage.

We'll "see" you there!

Roslyn Drotar – Online Marketing Strategist, Lawyers With Purpose