Did you ever hear that old saying when you buy a new car you see it everywhere? That happened to us recently but not because we bought a new car. Actually 2 weeks ago, we shared the 3 key needs to effectively run a successful law practice at the LWP Annual Practice Enhancement Retreat. We discovered it all comes down to how you spend your time.
Now we see it impacting several practices in their firm marketing meetings. It is simple … if you just classify your time into 3 categories: (1) Marketing (Lead Generation & Lead Conversion) (2) Money and (3) Operations. The time you allocate should be 40% marketing, 40% money and 20% operations. Marketing scares most lawyers but it can be simple if you have a structure to it. For example, committing to just 2 – one and a half hour meetings a week with allied professionals can lead to a plethora of referrals if the follow-up to the meetings occur timely. It is much more effective to manage one relationship well and create a friendship that you enjoy, rather than to have 5 meetings and poor follow up with any. With just 2 meetings a week you can manage 10 relationships that meet every 30-45 days and 20 relationships that meet quarterly, semi-annually or annually. The trick is to be intentional and truly enjoy the person you are working with!
For more information visit our website at www.lawyerswithpurpose.com. We're happy to help!
